{"id":218,"date":"2025-10-06T21:20:52","date_gmt":"2025-10-06T20:20:52","guid":{"rendered":"https:\/\/actuallydata.net\/craft\/about\/"},"modified":"2025-12-02T16:23:58","modified_gmt":"2025-12-02T16:23:58","slug":"about","status":"publish","type":"page","link":"https:\/\/actuallydata.net\/craft\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-f6474934 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b47deef7\"><h1 class=\"uagb-heading-text\">About\u200b<\/h1><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-a5a81475 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-blockquote uagb-block-ac8148e9 uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content\">&#8220;<strong>Across the charity sector, data professionals are often the unsung heroes.  They power campaigns, measure impact and fix the messy bits that no one else sees.  Yet they rarely have access to the sector-specific training, tools or community they deserve.<\/strong>&#8220;<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><\/div><\/footer><\/blockquote><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-da5d164a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-fdfc0364\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7d9c3655\"><h2 class=\"uagb-heading-text\">Why CRAFT Exists <\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-0ef86749 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Every charity leader we meet says the same thing: &#8220;<em>We know our data could be working harder for us, but we don\u2019t have the time, skills, or tools to make it happen<\/em>.&#8221; It\u2019s not that charities don\u2019t care about data, far from it. Fundraisers, comms teams, and operations staff are surrounded by spreadsheets, dashboards, and systems every day.<br><br>The problem is that the tools and training available are often built for big corporates, not stretched charity teams where every penny counts.<br><br>CRAFT was born out of that frustration. Developed by the team at <strong><a href=\"https:\/\/www.actuallydataanalytics.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Actually Data Analytics<\/a><\/strong>, it\u2019s a space where charity people can find practical, approachable, and affordable ways to do more with data.<br><br>It\u2019s not a single product. It\u2019s a collection of tools, training, and community that fit together like a workshop: pick up what you need, when you need it, and learn as you go.<br><br>The name CRAFT &#8211; <strong>C<\/strong>harity <strong>R<\/strong>eporting <strong>A<\/strong>nd <strong>F<\/strong>undraising <strong>T<\/strong>oolkit &#8211; says a lot. It\u2019s about skill, patience, and making something useful with the materials you already have. It\u2019s also about pride, being able to say, \u201cI built that, and it works.\u201d<br><br>In our world, that means helping fundraisers pull reports in minutes, providing analysts with a single version of the truth, and enabling leaders to see the story behind the numbers without wading through noise.<br><br>At its heart, CRAFT is three things:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-604c46c1\">\n<div class=\"wp-block-uagb-info-box uagb-block-fc32a81f uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-tablet uagb-infobox-image-valign-middle wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-icon-wrap\"><div class=\"uagb-iconbox-icon-wrap uagb-infobox-shape-circle\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M256 448c0 17.67-14.33 32-32 32H32c-17.67 0-32-14.33-32-32s14.33-32 32-32h64V123.8L49.75 154.6C35.02 164.5 15.19 160.4 5.375 145.8C-4.422 131.1-.4531 111.2 14.25 101.4l96-64c9.828-6.547 22.45-7.187 32.84-1.594C153.5 41.37 160 52.22 160 64.01v352h64C241.7 416 256 430.3 256 448z\"><\/path><\/svg><\/div><\/div><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Forge<\/h3><\/div><p class=\"uagb-ifb-desc\">The tools and apps. Think of it as the workbench: data quality checks, gift aid helpers, dashboards, and other practical kit. All designed to slot into your existing systems without fuss.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-6b42bb04 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-tablet uagb-infobox-image-valign-middle\"><div class=\"uagb-ifb-icon-wrap\"><div class=\"uagb-iconbox-icon-wrap uagb-infobox-shape-circle\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path d=\"M320 448c0 17.67-14.33 32-32 32H32c-13.08 0-24.83-7.953-29.7-20.09c-4.859-12.12-1.859-26 7.594-35.03l193.6-185.1c31.36-30.17 33.95-80 5.812-113.4c-14.91-17.69-35.86-28.12-58.97-29.38C127.4 95.83 105.3 103.9 88.53 119.9L53.52 151.7c-13.08 11.91-33.33 10.89-45.2-2.172C-3.563 136.5-2.594 116.2 10.48 104.3l34.45-31.3c28.67-27.34 68.39-42.11 108.9-39.88c40.33 2.188 78.39 21.16 104.4 52.03c49.8 59.05 45.2 147.3-10.45 200.8l-136 130H288C305.7 416 320 430.3 320 448z\"><\/path><\/svg><\/div><\/div><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Academy<\/h3><\/div><p class=\"uagb-ifb-desc\">The training and learning. Not endless theory, but bite-sized courses, templates, and workshops that help you build confidence and skills.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-f125ae16 uagb-infobox__content-wrap  uagb-infobox-icon-left uagb-infobox-left uagb-infobox-stacked-tablet uagb-infobox-image-valign-middle\"><div class=\"uagb-ifb-icon-wrap\"><div class=\"uagb-iconbox-icon-wrap uagb-infobox-shape-circle\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 320 512\"><path d=\"M320 344c0 74.98-61.02 136-136 136H103.6c-46.34 0-87.31-29.53-101.1-73.48c-5.594-16.77 3.484-34.88 20.25-40.47c16.75-5.609 34.89 3.484 40.47 20.25c5.922 17.77 22.48 29.7 41.23 29.7H184c39.7 0 72-32.3 72-72s-32.3-72-72-72H80c-13.2 0-25.05-8.094-29.83-20.41C45.39 239.3 48.66 225.3 58.38 216.4l131.4-120.4H32c-17.67 0-32-14.33-32-32s14.33-32 32-32h240c13.2 0 25.05 8.094 29.83 20.41c4.781 12.3 1.516 26.27-8.203 35.19l-131.4 120.4H184C258.1 208 320 269 320 344z\"><\/path><\/svg><\/div><\/div><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Crew<\/h3><\/div><p class=\"uagb-ifb-desc\">The community. A safe, supportive space for charity data folk to share what works, ask questions, and cheer each other on.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-95c893f9 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Together, they make a complete ecosystem. You don\u2019t have to buy into everything at once. You can dip in, try out a tool, join a conversation, or take a course. But the real power comes when you use them together: tools that save you time, training that builds your confidence, and a crew that keeps you motivated.<br><br>CRAFT was created to change that by giving every data person a place to belong, learn and build the future of data in charities together. It&#8217;s why we can distil it all into one phrase:<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-415fa15c uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Find your people. Hone your CRAFT.<\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-8dd39e36\">\n<div class=\"wp-block-uagb-container uagb-block-6d0574cf\">\n<div class=\"wp-block-uagb-image uagb-block-0a88518f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/12\/Ant-profile-2-150x150.png ,https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/12\/Ant-profile-2.png 780w, https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/12\/Ant-profile-2.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/12\/Ant-profile-2-150x150.png\" alt=\"\" class=\"uag-image-2624\" width=\"150\" height=\"150\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-930e46bc\"><h3 class=\"uagb-heading-text\">Ant Fawkes<\/h3><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a1db87ce\">\n<div class=\"wp-block-uagb-image uagb-block-c40814e2 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/12\/Mike-profile-1.png ,https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/12\/Mike-profile-1.png 780w, https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/12\/Mike-profile-1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/12\/Mike-profile-1.png\" alt=\"\" class=\"uag-image-2625\" width=\"150\" height=\"150\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ffa925a7\"><h3 class=\"uagb-heading-text\">Mike Guy<\/h3><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8dc6a7ca\"><p class=\"uagb-desc-text\">Co-Founders of <a href=\"https:\/\/www.actuallydataanalytics.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Actually Data Analytics<\/a><\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-23b4b17b\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-149e9648\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-eda63079\"><h2 class=\"uagb-heading-text\">Mission\u200b<\/h2><p class=\"uagb-desc-text\">To empower the people behind charity data giving fundraisers, analysts, and digital teams the tools, training, and community they need to unlock insight, build confidence, and drive greater impact for the causes they serve.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-f1bf7d71\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-85427a9f\"><h2 class=\"uagb-heading-text\">Vision\u200b<\/h2><p class=\"uagb-desc-text\">A sector where every charity, no matter its size, makes informed, data-driven decisions because its people have access to shared standards, meaningful training, and a supportive professional network that recognises their craft.<\/p><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-38c14300\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f0a15929\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-148f71c6\"><h2 class=\"uagb-heading-text\">Values\u200b<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list uagb-block-be0f6192\"><div class=\"uagb-icon-list__wrap\">\n<div class=\"wp-block-uagb-icon-list-child uagb-block-b1e98b3c\"><a target=\"_self\" aria-label=\"Collaboration\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M118.6 105.4l128 127.1C252.9 239.6 256 247.8 256 255.1s-3.125 16.38-9.375 22.63l-128 127.1c-9.156 9.156-22.91 11.9-34.88 6.943S64 396.9 64 383.1V128c0-12.94 7.781-24.62 19.75-29.58S109.5 96.23 118.6 105.4z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Collaboration<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-bab344fa\"><a target=\"_self\" aria-label=\"Practicality\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M118.6 105.4l128 127.1C252.9 239.6 256 247.8 256 255.1s-3.125 16.38-9.375 22.63l-128 127.1c-9.156 9.156-22.91 11.9-34.88 6.943S64 396.9 64 383.1V128c0-12.94 7.781-24.62 19.75-29.58S109.5 96.23 118.6 105.4z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Practicality<\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-icon-list-child uagb-block-848cfa54\"><a target=\"_self\" aria-label=\"Inclusivity\" rel=\"noopener noreferrer\" href=\"#\"> <\/a><span class=\"uagb-icon-list__source-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M118.6 105.4l128 127.1C252.9 239.6 256 247.8 256 255.1s-3.125 16.38-9.375 22.63l-128 127.1c-9.156 9.156-22.91 11.9-34.88 6.943S64 396.9 64 383.1V128c0-12.94 7.781-24.62 19.75-29.58S109.5 96.23 118.6 105.4z\"><\/path><\/svg><\/span><span class=\"uagb-icon-list__label\">Inclusivity<\/span><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c2e9edbd\">\n<div class=\"wp-block-uagb-image uagb-block-08af03a4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/11\/CRAFT-BDvid-Temp-1024x576.png ,https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/11\/CRAFT-BDvid-Temp.png 780w, https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/11\/CRAFT-BDvid-Temp.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/actuallydata.net\/craft\/wp-content\/uploads\/2025\/11\/CRAFT-BDvid-Temp-1024x576.png\" alt=\"CRAFT - Charity Reporting and Fundraising Toolkit\" class=\"uag-image-2140\" width=\"1024\" height=\"576\" title=\"\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-marketing-button uagb-marketing-btn__align-full uagb-marketing-btn__align-text-center uagb-marketing-btn__icon-after uagb-block-f337f591 wp-block-button\"><a href=\"https:\/\/actuallydata.net\/craft\/membership-levels\/\" class=\"uagb-marketing-btn__link wp-block-button__link\" target=\"\" rel=\"noopener noreferrer\"><h1 class=\"uagb-marketing-btn__title\">Sign up for free today<\/h1><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 256 512\"><path d=\"M118.6 105.4l128 127.1C252.9 239.6 256 247.8 256 255.1s-3.125 16.38-9.375 22.63l-128 127.1c-9.156 9.156-22.91 11.9-34.88 6.943S64 396.9 64 383.1V128c0-12.94 7.781-24.62 19.75-29.58S109.5 96.23 118.6 105.4z\"><\/path><\/svg><p class=\"uagb-marketing-btn__prefix\">Explore all our available tiers &#8211; suitable for all budgets<\/p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About\u200b Why CRAFT Exists Ant Fawkes Mike Guy Co-Founders of Actually Data Analytics Mission\u200b To empower the people behind charity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1594,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","pmpro_default_level":"","_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Why CRAFT Exists Ant Fawkes Mike Guy Co-Founders of Actually Data Analytics Mission\u200b To empower the people behind charity [&hellip;]","_links":{"self":[{"href":"https:\/\/actuallydata.net\/craft\/wp-json\/wp\/v2\/pages\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/actuallydata.net\/craft\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/actuallydata.net\/craft\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/actuallydata.net\/craft\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/actuallydata.net\/craft\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":0,"href":"https:\/\/actuallydata.net\/craft\/wp-json\/wp\/v2\/pages\/218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actuallydata.net\/craft\/wp-json\/wp\/v2\/media\/1594"}],"wp:attachment":[{"href":"https:\/\/actuallydata.net\/craft\/wp-json\/wp\/v2\/media?parent=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}