Please sign in to access this app.
Turn messy charity data into clear, usable insight
Insight Designer is a free, browser-based tool built for UK charity teams who need to understand their data quickly and safely — without spending hours cleaning spreadsheets or wrestling with formulas.
If you’ve ever exported data from your CRM and found duplicates, missing fields, or formats that don’t quite work, Insight Designer is designed for that exact moment.
Free to use. Built with charities, for charities.
F.A.Q
What is Insight Designer?
Insight Designer helps you explore, clean, and interpret charity data so you can focus on what it’s telling you — not fixing it first.
Drag in a CSV or Excel file, and the tool quickly helps you understand:
- Whether the data is reliable
- What the headline findings are
- What actions or questions the data points towards
It’s built to support real charity workflows, from supporter analysis to campaign reporting.
How it works
Using Insight Designer is simple:
1. Drag in a CSV or Excel file (supporter data, donations, campaigns, Gift Aid, and more)
2. Review automated data quality checks and summaries
3. Explore suggested insights, charts, and plain-English explanations
4. Export or share outputs when you’re ready
No setup, no accounts, and no technical background required.
Privacy-first and GDPR-safe
Insight Designer is designed with sensitive charity data in mind.
- Your data never leaves your computer
- Everything runs locally in your browser
- No uploads, no servers, no tracking
This makes it safe to use with real supporter data, even at an early exploration stage.
Built for charities, not generic business data
Unlike general analytics tools, Insight Designer understands common charity data patterns and challenges.
It’s designed around concepts such as:
- Supporter engagement and retention
- Donation history and regular giving
- Gift Aid and campaign performance
Templates, checks, and outputs are shaped for nonprofit use — not generic commercial metrics.
Data quality before insight
Most tools assume your data is clean. Insight Designer doesn’t.
Before jumping to charts or conclusions, the tool highlights:
- Duplicates and missing values
- Invalid or inconsistent formats
- Outliers that could distort results
You’re shown issues clearly, with guidance on how to interpret or handle them safely.
From raw data to meeting-ready outputs
Insight Designer helps you move from exploration to communication without extra work.
- Auto-suggested charts and summaries
- Plain-English explanations of key findings
- Clear “so what?” interpretations to support decisions
You can export insight briefs as PDFs for colleagues or trustees, or download cleaned data for use in tools like Power BI.
Who is Insight Designer for?
Insight Designer is ideal for:
- Fundraising teams preparing income or supporter updates
- Marketing teams comparing campaign performance
- Analysts and data leads exploring new datasets
- Anyone who wants to understand charity data without heavy tooling
It’s particularly useful when you need clarity quickly and confidence in what the data is showing you.
Looking to go deeper?
When you’re ready to move beyond exploration — into segmentation, forecasting, or modelling — CRAFT offers more advanced tools with clear explanations and guardrails built in.