Every charity leader we meet says the same thing: “We know our data could be working harder for us, but we don’t have the time, skills, or tools to make it happen.” It’s not that charities don’t care about data, far from it. Fundraisers, comms teams, and operations staff are surrounded by spreadsheets, dashboards, and systems every day.

The problem is that the tools and training available are often built for big corporates, not stretched charity teams where every penny counts.

CRAFT was born out of that frustration. Developed by the team at Actually Data Analytics, it’s a space where charity people can find practical, approachable, and affordable ways to do more with data.

It’s not a single product. It’s a collection of tools, training, and community that fit together like a workshop: pick up what you need, when you need it, and learn as you go.

The name CRAFT – Charity Reporting And Fundraising Toolkit – says a lot. It’s about skill, patience, and making something useful with the materials you already have. It’s also about pride, being able to say, “I built that, and it works.”

In our world, that means helping fundraisers pull reports in minutes, providing analysts with a single version of the truth, and enabling leaders to see the story behind the numbers without wading through noise.

At its heart, CRAFT is three things: